037: Sir Martin Sorrell on deal making, motivation & holding power in advertising

I like to take the odd risk with my guests. I like to stretch beyond the realms of the beh sci academics and veer into business, sport, perhaps politics.This pod is a little different in its genre is that it is striving to get to the heart of human motivation. Why do we do the things that we do?Martin Sorrell is one of the titan's of global capitalism over the last 40 years and that's Sir Martin Sorrell, who made his name building the WPP advertising empire before departing acrimoniously 5 years ago, only to start his next venture S4 Capital barely having slid off the treadmill. Now 77, he shows no signs of slowing down.We talk about what he loves about his work, power and relevance, self-doubt and ending his news day diet by going to bed with Emily Maitlis. Well, if only. Martin is a polished, tough nut to crack but stick around and you'll get some very personal family anecdotes which go some way to explain the man.Show notesWhat Martin loves about what he doesKeeping physically and mentally fitNews day concluding by going to bed with Emily Maitlis Choose your Chairmen carefullyLove of power and need for relevanceSelf-doubtPutting money where your mouth isGetting people to do what you want them to doManaging incentives: Group vs. local levelArt vs science in advertisingCampaign magazine biasWhat makes Martin happy?Meaning of Judaism to MartinBefore you go, please leave me a review. I love hearing from you and your support makes all the difference to A Load of BS. Thank you!Subscribe for more here.Click here to access rewards to power your brainFollow me on Twitter. Hosted on Acast. See acast.com/privacy for more information.

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