A Podcast for Coaches
Episodes
[Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage
22 May 2025
Contributed by Lukas
Coaching Session with Joyce: Money Mindset & Relationship DynamicsEpisode SummaryIn this coaching session, I help "Joyce" explore her beliefs arou...
My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)
16 May 2025
Contributed by Lukas
I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm ha...
Development over Diagnosis
09 May 2025
Contributed by Lukas
You Are Not Your LabelI've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts...
Two Types of Coaching: Hygiene vs Repair
01 May 2025
Contributed by Lukas
In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who ...
The Coach with a Superiority Complex
25 Apr 2025
Contributed by Lukas
In this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wron...
How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients
17 Apr 2025
Contributed by Lukas
In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've red...
Managing the Unpredictability of a Coaching Practice
10 Apr 2025
Contributed by Lukas
Most months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well.Here's what helps: Whi...
Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen
21 Oct 2024
Contributed by Lukas
My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients ...
Build Listening Skill as a Coach
11 Oct 2024
Contributed by Lukas
In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season i...
The importance of tracking true "utilization" in a coaching practice.
27 Sep 2024
Contributed by Lukas
Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.
The hardest and easiest parts of growing a one-on-one practice.
13 Sep 2024
Contributed by Lukas
Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier ...
A utility vs luxury view of coaching.
22 Aug 2024
Contributed by Lukas
Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches o...
An Invitation to the Pain of Coaching
15 Aug 2024
Contributed by Lukas
The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with ...
Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
08 Aug 2024
Contributed by Lukas
Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars ...
Conversation with Paula Engebretson - Why Can't I Publish Consistently?
26 Jul 2024
Contributed by Lukas
Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her...
The Rise and Fall of My $50,000 per Month Membership Business
19 Jul 2024
Contributed by Lukas
I've been wondering whether a membership model would be the best way to set up a practice space for coaches (discussed a few episodes back). You may n...
Go where your people are (or bring them to you).
12 Jul 2024
Contributed by Lukas
Two weeks ago I went to Tennessee to speak at an event hosted by my friend, Edie Wadsworth. This week, Kate (my wife) taught some classes at a church ...
Look alive on the internet.
28 Jun 2024
Contributed by Lukas
I've recently taken a walk through dozens of coaches' websites and social media profiles. I found many of them are just like me: we tend to forget, ig...
If you're putting in the effort and no one is hiring you.
20 Jun 2024
Contributed by Lukas
You may feel like you're working as hard (or harder) than your peers but not seeing the same (or any) results. This episode explains what I think you'...
Succeeding as you, not as someone else.
13 Jun 2024
Contributed by Lukas
As we grow our practices, it's helpful to know the big picture (what I call strategy) and the specific actions (tactics) that flow from the big pictur...
Creating Spaces and Times for Coaches to Practice and Improve
06 Jun 2024
Contributed by Lukas
Although I don't care much about certifications (see last week's episode), I believe strongly in the benefit of supported practice for coaches. We can...
The Urge to Create a Course
31 May 2024
Contributed by Lukas
Twenty years now since I started doing money stuff online, and the urge to create a course still creeps up on me. Let's talk about it, and let's make ...
My Thoughts on Coaching Certifications
23 May 2024
Contributed by Lukas
There are good reasons and bad reasons to pursue certification(s) as a coach -- up to and including becoming a licensed therapist.
Please be kind to yourself.
16 May 2024
Contributed by Lukas
I realize the episode title is a corny bumper sticker. But people, including coaches, are not being nice to themselves. It's getting in the way of the...
Addressing My Own Concerns About Group Coaching
09 May 2024
Contributed by Lukas
I like last week's episode but it didn't feel quite right. Today's episode rounds out some of my ideas/suggestions/hypotheses for how group coaching c...
Why I'm Not in a Hurry to Sell "Group Coaching"
02 May 2024
Contributed by Lukas
A few of my thoughts on the kind "group coaching" I'm accustomed to seeing in my coaching community. I'm not strongly against it; I'm not strongly for...
My Personal Coaching Code of Ethics
25 Apr 2024
Contributed by Lukas
Coaching is a totally unregulated industry...which is exactly how we like it. With no governing body to create or police our interactions with our cli...
A Coach's Ongoing Evolution: Conversation with Chantel Allen
18 Apr 2024
Contributed by Lukas
Coaches can feel trapped in the way of being they learned in training -- especially if they were trained in a dogmatic community. My friend Chantel is...
A Story About Referrals and the Law of the Harvest
11 Apr 2024
Contributed by Lukas
This is the story of a teen in pain receiving support from a great coach. By itself, this is wonderful. This episode explains how a chain of relations...
The Coach is the Product: A Character-Driven View of Your Coaching Practice
04 Apr 2024
Contributed by Lukas
If the coach is the product, personal development is the most important business strategy. This should come as a huge relief.
Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)
28 Mar 2024
Contributed by Lukas
In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has hel...
"I want my whole executive team to get coaching." -- Conversation with Jesse Mecham from YNAB
21 Mar 2024
Contributed by Lukas
My friend Jesse Mecham is the founder of YNAB, a company that helps people love the way they spend their money. I asked Jesse to come on the show to t...
How to Read a Sales Page: Some Thoughts on Coaches Selling Training to Other Coaches
14 Mar 2024
Contributed by Lukas
Trainings (and certifications, and, I guess, "masterminds") can be powerful and transformational. They can also be the place where coaches' dreams, ho...
A Deliberate Practice Method for Improving Coaching Skill
07 Mar 2024
Contributed by Lukas
As coaches, we are the product--our skills are the product. The question is how do we become more skillful? In this episode, I suggest that the delibe...
Non-Transactional, Zero-Pressure Client Creation: Conversation with Amber Smith
29 Feb 2024
Contributed by Lukas
"She could coach you." That's what my wife, Kate, said about Amber Smith after meeting her. Kate has never said this before or since. (She knows many ...
The List of Maybes: A Marketing Hypothesis for One on One Coaches
22 Feb 2024
Contributed by Lukas
I'm not sure my fellow coaches realize how simple it can be to fill--and keep full--a coaching practice. I'm not saying easy--I'm saying simple. In th...
Coaches Make Money and I Can Prove It
08 Feb 2024
Contributed by Lukas
This episode almost seems pointless, because of course coaches make money. But, after a decade in this business, I'm in a position to speak to the psy...
377 Sessions, $149,000 -- 2023 Coaching Year in Review
25 Jan 2024
Contributed by Lukas
I look at my 2023 coaching practice through four lenses: 1. The workload.2. The relationships.3. The money.4. The marketing. It was a good year for ...
700 Conversations: From spam-driven consultations to becoming a preferred coach for one of the biggest companies in the world.
26 Jan 2023
Contributed by Lukas
After starting her coaching practice in 2018, my friend and client Melisa Liberman (host of the Grow Your Independent Consulting Business podcast) thr...
Why I won't do traditional "consultations", "mini-sessions", or "strategy sessions".
12 Jan 2023
Contributed by Lukas
I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and ...
A conversation with someone who used to advertise a lot, but no more.
14 Dec 2022
Contributed by Lukas
My friend Josh is a brilliant relationship marketer who happens to be a lawyer. In this episode, I interview him about his journey from spending a ...
Why success is virtually guaranteed for one-on-one coaches.
06 Dec 2022
Contributed by Lukas
I don't believe a person pursuing a one-on-one coaching business can fail unless they just stop trying. That's not naive optimism, either. Human na...
Inventory is the big idea for a one-on-one coach.
29 Nov 2022
Contributed by Lukas
My practice is "full" for the first time in the nearly 15 years since I started coaching. This is true in spite of the fact that there've been periods...
A new perspective on pricing your one on one coaching.
15 Nov 2022
Contributed by Lukas
There are a few ideas I've heard in conversations about pricing one on one coaching: 1. The price your clients pay determines a) how your clients w...
The stories we can tell: how to create content in a one-on-one coaching business.
08 Nov 2022
Contributed by Lukas
One on one coaches are overvaluing facts and undervaluing resonant stories in the content they publish. In this episode I talk about why I think this ...
The role of content creation in a one-on-one coaching business: creating a soft landing into your world.
01 Nov 2022
Contributed by Lukas
In a one-on-one business, content's most important job is to give people a soft landing into your world. Your podcast, newsletters, and social media p...
Gardening: a different perspective on marketing and sales in your one-on-one coaching business.
25 Oct 2022
Contributed by Lukas
Self-helpers and internet marketers refer to use gold mining as their favorite metaphor for the pursuit of success. I think it's the wrong paradigm fo...
Coaching/Mentoring vs Teaching/Training: Insights into different coaching models.
11 Oct 2022
Contributed by Lukas
I see coaches doing two main types of work: coaching/mentoring and teaching/training. Although these aren't absolute concepts, it's helpful to know in...
Introducing The Beautiful Business Philosophy
06 Oct 2022
Contributed by Lukas
I've seen every online business there is, and run many of them myself. In this introductory episode, I want to set a vision for why a one-on-one coach...