How to Read a Sales Page: Some Thoughts on Coaches Selling Training to Other Coaches

Trainings (and certifications, and, I guess, "masterminds") can be powerful and transformational. They can also be the place where coaches' dreams, hopes, confidence, and personal balance sheets go to die. Rather than produce a multi-hour philosophical analysis of the coaching industry (some day, some day!), today I'll just talk about how those who are offered training and those who offer it can end up with better results, fewer regrets, and maybe not so many irate people on Reddit.

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