Visibility Bias with John Meese

We’ve all experienced social media overwhelm – what would it be like if you removed it from your marketing strategy? John Meese joins the show to share what he’s learnt from having no social media. Today’s guest John Meese has found something liberating: removing social media from his marketing equation. When done well, social media works, but it’s easy to get distracted by vanity metrics. After a social media detox, John discovered the best places to serve his audience online. I’m a huge fan of John’s entrepreneurship, so I was excited to learn more about his work with Michael Hyatt. He is the Dean of Platform University, cofounder of Notable Themes and CEO of Cowork Columbia. He is also the author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) which will be available this fall. Join us as we discuss the power of email, visibility bias, how to focus on the ‘who’ – and what his priest taught him about productivity. Talking Points Why John doesn’t use social media Should you claim your brand name across all social media channels? What kind of platform is YouTube? How to start weaning off from social media? Why email has stood the test of time His work at Platform University John’s relationship with time and productivity Quote “Macro-dream and micro-execute” Helpful Links Digital Minimalism | Amazon Productivityist’s TikTok  Episode 239: Free to Focus with Michael Hyatt Episode 289: The Vision Driven Leader with Michael Hyatt Platform University Platform | Amazon Cowork Columbia The Roosevelt Rule PlatformUniversity.com/Productivityist Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.Learn more about your ad choices. Visit megaphone.fm/adchoices

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