AAP at Our Table: Designing for Social Impact (w/ Carrie Feng & Robin Lao)

Carrie Feng (Marketing Director) and Robin Lao (Design Director) talks us through the process of rebranding AAP as a not-for-profit, and how design is leveraged to create a distinct brand identity for social impact. We chat about why AAP’s brand stands out, being controversial, and community building.  Episode outline:  1. The importance of accessible design  2. AAP's brand: before, now and in the future  3. Carving out a distinct identity as a not-for-profit  4. Engaging with community through design  5. Not shying away from controversial topics  6. Lessons learnt from AAP  This episode is the second part of a collaboration between A Seat at Our Table & the Asian Australian Project (AAP). AAP at Our Table is a five part series where we sit down with various members of AAP, take a look behind the scenes, and get to know the diverse stories that make up the organisation.  About AAP:  The Asian Australian Project (AAP) is a not-for-profit initiative run by and for young Asian-Australians and more broadly, Asians Between Cultures (ABCs): those who grow up sharing cultural influences from both the East and the West.  Living in a multicultural society like Australia is a unique and often confusing experience for many ABCs. AAP wants to help facilitate their journey in growing their awareness and understanding of the nuances of these unique cultural experiences while nurturing a surrounding network and community.  Follow AAP: - Website: https://asianaustralianproject.com/ - Instagram: https://www.instagram.com/asianaustralianproject/ - Email: [email protected] References & Resources:  - Carrie's portfolio: https://carriefeng.com/  - Robin's portfolio: https://www.robinlao.com/  - Resources for understanding and fighting racism in Australia: https://asianaustralianproject.com/resources/ Join our conversation on Instagram @aseatatourtable.podcast and on our website aseatatourtable.com.au. Music credits: - Track: Waves are beautiful only when they break — Seoul June [Audio Library Release] - Music provided by Audio Library Plus - Watch: https://youtu.be/cka7swyWQ_k - Free Download / Stream: https://alplus.io/waves

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