Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Description

The fourth episode of the "Wild Side" details the anatomy of a corporate campaign, what they are, how they are organised, and how to identify a company's vulnerabilities. National corporate campaigns began in 1899. Today, global campaigns go viral with the help of social media. Tools of the trade are not strikes or workplace labour sanctions but actions that damage a company's reputation in the eyes of customers, legislators, politicians, shareholders, and the public. Notable real-world examples are "Killer Coke", "Rotten Apple", "The Real Toy Story", "Just Stop It", and "Make Amazon Pay".   Key Takeaways:    Two examples of global corporate campaigns targeting and linking company vulnerability. [1:22]   Origins of a global campaign and common tactics intended to damage a company's reputation. [5:54]   Global corporate campaign design and risk profiles. [8:48]   Unpacking Saul Alinsky's Rules for Radicals. [10:38]   How companies can protect themselves from global corporate campaigns. [12:25] Resources:    HR Policy Association Alan Wild on Linkedin [email protected]  HR Policy Upcoming Events What Kind of Company Are You Keeping? Rules for Radicals by Saul Alinsky

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.