Today With Dean Keyworth: Welcome to a Well-Designed Business. My guest today is Dean Keyworth, founder of Armstrong Keyworth, who recently published a book through the Royal Institute of British Architects called New Country: City Style for Rural Living, that teaches you how to create practical designs that work for country homes and also provide functionality for the modern world. There are so many details in the book that explain how this specific expertise in design impacts rural clients, and why it matters. Beyond this, Dean shares the big picture concept about the value you bring to your clients and the impact you have on their daily lives. LuAnn Nigara and Dean Keyworth's Ah-Ha Moments “The design has to work practically, but it doesn't have to be that radically different. If you're already contemporary, stay contemporary.” -Dean More About Dean Keyworth After a first career in travel marketing for British Airways and Hilton Hotels, Dean Keyworth re-trained with a diploma in Interior Design and set up his own practice, Armstrong Keyworth Ltd in 1997. As well as his client projects, Dean has written for magazines and newspapers in the United Kingdom and Europe on design matters. Following 3 years on the board, Dean was elected as President of the British Institute of Interior Design (BIID) in 2006. In 2017, he was given the prestigious BIID Merit award for services to the industry. His conversion of an 1821 church into a family home received a highly commended award for the ‘best re-use of a Georgian building’ from the Georgian Group in 2021 In December 2022, he published a book, ‘The New Country’ about bringing city sophistication to rural projects. He is currently working on his second interiors book about the changing trends in luxury design. Connect with Dean Keyworth Website Instagram The New Country Book What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Go to Kravet and use code J24 when placing your order! Other Shows: #991 Chloe Bullock: Conscious Design #987 Kate Wood: Discovering and Leaning into Your Niche #971 Vicente Wolf: How to Bring True Artistry into Interior Design

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