Today With Michelle Blemel: Michelle Blemel, Principal Designer of Amberleaf, Inc., has over 25 years of experience serving high-end residential and commercial clients. But despite her deep expertise, Michelle found herself attracting clients who weren’t aligned with the luxury, turnkey service she wanted to deliver. In this On Air Strategy Session, we dive into the real behind-the-scenes struggles that many seasoned designers face: Why vague website messaging leads to misaligned clients How flexibility can backfire when you're positioning yourself as the expert What to change in your testimonials and proposals to reinforce your value How to conduct project “autopsies” to continually refine your client experience If you’re ready to move from "custom to chaotic" to a streamlined, high-touch design business, this episode will show you how to make the shift. Plus, be sure to revisit Episode 1048 with Melanie Lybrand for another powerful positioning breakthrough. LuAnn Nigara and Michelle Blemel’s Ah-Ha Moments: "A strong brand doesn’t mean you’re for everyone. It means you’re the perfect choice for the right people." - Michelle Blemel More About Michelle Blemel Owner and Principal Designer at Amberleaf, Inc. in Pasadena California, Michelle Blemel has over 25 years of experience in all phases of design and project management. She leads a full service design firm facilitating all aspects of design from concept to completion. She received her Associates Degree in Interior Design from the Colorado Institute of Art, and continued her education at Parsons in Paris and Los Angeles. Known for her creative approach to customized design and use of color. With clients in high-end residential as well as commercial projects, including restaurants, ski resorts, hotels and medical offices. Michelle has distinguished herself as a creative problem solver, providing innovative solutions to tough design questions. Connect with Michelle Blemel Website Facebook YouTube X A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠Design Trade Service⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠ ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠ ⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠Website⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠Blog⁠⁠⁠⁠ ⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠Podcast⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠! ⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠ ⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠ ⁠Inside Voice - Sign Up!⁠ Other Shows:⁠⁠⁠ AWDB 1048: On Air Strategy Session: Melanie Lybrand: Overcoming the Fear of Raising Your Interior Design Rates

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