Today on A Well Designed Business we have a treat! We have Andrew Joseph who is the principal of a design boutique public relations firm in New York city! This is a big time firm and he has clients from all over and his reach is worldwide. He is going to share with us his tips on how to hire, take advantage of and understand what a PR firm can and cannot do for you. Here's a bit about Andrew: Prior to founding Andrew Joseph PR in 2012, Andrew worked for another shelter specific firm advancing his knowledge of public relations and forming a strong network of contacts in the design industry. Andrew’s PR expertise crossed lifestyle categories while working on beauty and fashion brands at RED PR from 2001 to 2005. Before his career in PR, Andrew acquired his journalism skills while employed at Vanity Fair and Allure magazines. That editorial experience facilitates Andrew Joseph PR to have a unique understanding about the media, creative branding strategies, and a deep, successful clientele. Show Notes: Where did he get his background in public relations? How much information should you include in a pitch? What is the value of a deadline? How do you know which Public Relations firm to hire? What are some things to include in your portfolio? Make sure you have good photography! Why is it important to look at the “landscape”? Resources: Vanity Fair Magazine Allure Magazine www.andrewjosephpr.com [email protected]

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