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how's it going not too bad how about you good it just occurred to me i already started recording before you showed up so you're listening to me uh briefly watch some tickety talks uh that some friends had sent me there is no less cool way to say that than the way you just said that
There's breaking news today that apparently Apple is now dividing the king of the App Store into two different positions. I guess one for the traditional App Store and one for the EU and other countries like bespoke App Stores. And I was saying to John, we should talk about this because otherwise we're going to have everyone writing into us saying, hey, you didn't talk about that. What's the deal?
And John, you seem to think it's not worth talking about.
No, I don't think this is super interesting unless we get more information than we have right now. So we all know, if you're listening to this show, that there's a bunch of different rules that Apple has to follow in the EU and soon to be in other countries. In fact, there already is in some of the countries, different rules.
And so they're dividing App Store into someone who's in charge of figuring out what you got to do to follow the EU rules. And then someone who's in charge of Apple's App Store where you just get to follow Apple's rules. But still at the top of the organization is the same person, Phil Schiller, still in charge of the store.
And it makes perfect sense organizationally to say, OK, you subordinate whatever person take care of the EU stuff and you take care of the non-EU stuff. I don't think it signals any kind of policy change. It's not like they're cleaning house and getting rid of the person who's in charge of the app store. And Tim Cook has had a change of heart about the app store.
The person who was leaving had been there for 21 years. He's retiring because he's got enough money. Maybe it is a story. Maybe this is the beginning of housecleaning, but from what I know now, it just seems like, okay, they're shuffling people around for completely explicable reasons, and it does not fill me with any kind of hope.
Yeah, I wouldn't read anything into this about any kind of larger policy changes because like the app store is run, you know, first by Tim Cook, then by Phil Schiller, then by whoever these other people are.
So if you want like major policy changes to have a chance of happening, I think you got to look higher up the chain than a third level person for something that's this important to the company.
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