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Acquired

Google

29 Jun 2025

Transcription

Full Episode

0.031 - 3.799 Ben Gilbert

All right, David, last episode we are doing in our studios before Radio City.

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3.839 - 13.618 David Rosenthal

Oh, that's right. How do you feel? We're about to go from like the stage of one very, very small audience of one to the very, very big stage.

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13.758 - 18.107 Ben Gilbert

Where if we make a mistake, no one will notice. Yeah. And we just rerecord it and it's like it never happened.

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18.188 - 21.412 David Rosenthal

We should try that at Radio City. Just be like, ah, strike that. All right, let's take that again.

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21.432 - 29.322 Ben Gilbert

Yeah, hey, this is authentically acquired, you guys. This is how we do it. You're going to look at the inside. Probably not, though. All right, let's do it. Let's do it.

29.342 - 45.242 Unknown (Theme / Music / Jingle)

Who got the truth? Is it you, is it you, is it you? Who got the truth now? Is it you, is it you, is it you? Sit me down, say it straight. Another story on the way. Who got the truth?

46.083 - 66.662 Ben Gilbert

Welcome to the summer 2025 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Artificial intelligence is the story of our time. It is definitively the next trillion-dollar technology wave after PCs, the internet, and mobile.

67.342 - 92.051 Ben Gilbert

And to understand AI, you have to understand the company most responsible for its technical foundation and the wave that came before it, Google. This episode begins our multi-part Google saga. Finally, as I'm sure many of you out there are saying right now, Google has been the front door to the entire internet for 25 years now, a quarter century. But it wasn't always this way. No, it was not.

92.371 - 110.72 Ben Gilbert

Back in 1998, when Google was founded, there were a dozen other search engines that already existed. And there were a variety of different business models, most of which were not very interesting. Yeah, none of which were very interesting. Yes. So today, we will try to answer the question, why did Google work?

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