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Acquired

Visa

26 Nov 2023

Transcription

Full Episode

0.609 - 9.196 Ben Gilbert

It's funny, when we picked this episode, I was like, oh, this is going to be pretty down the middle and easy. And then, of course, as we get into the research, as always, it's like, oh, nope, big story here. Yep.

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9.857 - 11.078 David Rosenthal

There's always a story.

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11.458 - 27.191 Unknown Speaker (Song Lyrics)

Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down, say it straight. Another story on the way. Who got the

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28.331 - 51.007 Ben Gilbert

Welcome to Season 13, Episode 4 of Acquired, the podcast about great technology companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Today, we tell the story of an absolutely incredible system. You can show up anywhere in the entire world with a piece of plastic and transact for anything you want in any currency.

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51.607 - 68.334 Ben Gilbert

The merchant doesn't need to know you or trust you, and you do not need to know or trust the merchant. And Visa, along with just one other competitor, MasterCard, has tirelessly spent decades stitching together all the banks, merchants, and the relationships with consumers to make this possible.

68.975 - 83.319 Ben Gilbert

Now, this is just the rosy side of the story, and merchants may harbor far less rosy feelings about Visa given how much of their profits go to interchange fees, but the duality of the story is what makes it so interesting to understand.

83.979 - 108.394 Ben Gilbert

Today, we will explore how the whole thing came to be and try to understand the value that the credit and debit card system creates compared with how much it captures and by whom in what situations. So here are some astonishing stats on Visa. It is the 11th most valuable company in the world. It is worth more than any bank in the world, including every bank involved in creating it.

109.054 - 131.486 Ben Gilbert

Visa's brand is among the very most trusted in the world associated with reliability and security. But that said, if you asked most people what Visa does, they could not actually articulate it. Visa does not extend credit. They do not issue cards. They do not work directly with merchants. They do not work directly with consumers. They are not a bank or a financial institution.

131.967 - 139.931 Ben Gilbert

They don't ever bear any risk. They are merely a network connecting banks to other banks. David, it is insane.

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