Growing up, Matt was an unlikely candidate to become a professional climber. Mostly because the southern beaches of Florida were his home. However, early on he showed promising climbing ability and began competing all over the country and world. After moving out to Colorado he began doing things very few climbers were doing, garnering the attention of The North Face. He signed with them and did climbs and expeditions all over the world. Noticing the lack of quality coffee on the market for backcountry sports, Matt’s mind began working. When back home in Colorado he would experiment with instant coffee combinations until he was satisfied. After talking his sister and some friends into going in with him, they started Alpine Start, the premier instant coffee for backpackers, climbers, and anyone in the adventure sports world. Today we’re talking to Matt about his story and how he balancing life on the rock and life in the business world. IG: @mattsegal IG: @alpinestartfoods alpinestartfoods.com mattsegal.com **ANNOUNCEMENT** ADVENTURE GRANT APPLICATION OPEN Go to athleticbrewing.com/adventure-grant-application to apply for our first ever $1,000 adventure grant, funded by Athletic Brewing Company! Follow the link for all the rules and instructions for how to apply! Athletic Brewing Company is a pioneer in craft non-alcoholic beer. They make great-tasting beer for the healthy, active, modern adult. Athletic uses certified all organic grains and only 50-70 calories a can. With IPA, Golden Ale, stouts, and tons of seasonal style offerings. Save 15% by using ADVENTURE at athleticbrewing.com @athleticbrewing If you're in need of some personalized advice before buying your gear, go to backpacktribe.com. You're not only able to purchase the gear you need on their website but talk with someone with the experience and know how. They also offer gear bundles and free shipping. @backpacktribal CS Instant Coffee is 100% Arabica Instant Coffee. Their compostable packaging provides guilt-free convenience that is perfect for the trail, office, and fitness. Visit csinstant.coffee and use promo code 'Adventure' for 20% off at csinstant.coffee @c.s.coffee The Nomadik, the first outdoor subscription box that helps you go more adventures with the latest gear by delivering themed monthly boxes with innovative products and an outdoor challenge to match! Free giveaway at win.thenomadik.com/adventuresportspodcast @thenomadik Support the Adventure Sports Podcast by giving as low as $1/month to our efforts to produce this show at patreon.com/AdventureSportsPodcast Call and leave us a voicemail at 812-MAIL-POD or 812-624-5763 or send an email to [email protected] Our Sponsors:* Check out Infinite Epigenetics: https://infiniteepigenetics.com/ASP* Check out Uncommon Goods: https://uncommongoods.com/aspSupport this podcast at — https://redcircle.com/adventure-sports-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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