In this episode of Age of Indiependence Podcast, host Katlyn Eggar is joined by Brian Ahearn, Author, Coach, and Chief Influence Officer at Influence People. Science tells us that the methods you use impact your ability to influence and persuade. In "Persuasive Selling for Relationship Driven Insurance Agents", Brian Ahearn shares how you can increase your impact in your agency. Episode Highlights: Brian tells us that he does set goals but he did not set a New Year's resolution. (6:23) Brian shares some highlights of the books that he has published. (9:23) Brian recalls the moment he realized that his passion was persuasion, influence, and helping people grow. (12:05) Brian tells us that there are scientific ways to be a more effective influencer. (17:20) Brian explains that 95% of our decision-making comes from a subconscious level. (23:09) Brian explains how a sales coach can persuade people new to the insurance industry to be persuasive. (25:10) Brian gives his advice to everyone in the industry to make sure they don't miss out on the tool of compare and contrast. (30:51) Brian points out how important it is to know other people's personality types. (39:30) Brian says that the motivation of wanting to control schedules and income can help people in sales be successful. (46:44) Brian explains the importance of the principle of liking. (47:58) Key Quotes: "Pave the way to success, make your goals public, take some active steps, whatever your goal is, it has to be voluntary, it has to be yours, it can't be thrust upon you." - Brian Ahearn "It's not that it's unimportant to understand your personality, but it's always more important to understand the person that you're interacting with." - Brian Ahearn "Focus on the principle of liking, which says that it's easier for people to say yes to you if they know you, and they like you. But don't spend your time trying to get people to like you." - Brian Ahearn Resources Mentioned: Brian Ahearn Linkedin Persuasive Selling for Relationship Driven Insurance Agents Influence People Reach out to Katlyn Eggar Quantum Assurance International

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