In this episode, James talks about breaking into commercial insurance, focusing on actionable steps and insights drawn from his own experience. Visit https://www.jamesjenkins.com/podcasts/agency-freedom/ to join our email list and catch up on episodes you may have missed. Connect with Agency Freedom on Facebook at the Agency Freedom group: https://www.facebook.com/groups/agencyfreedom Email us at [email protected] with ideas, requests, complaints or suggestions for how we can make the show better. Key Topics: Breaking into commercial insurance offers far higher revenue potential than personal lines Choose a single niche to focus on and develop expertise in that industry Network with thought leaders and decision-makers to build credibility Use empathetic, client-focused communication instead of typical sales pitches Create SEO-optimized content targeted to your chosen industry niche Leverage industry partnerships to secure relevant carrier contracts Next week: James will cover how his agency dominated the real estate insurance niche

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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