In this episode of Agency Freedom Podcast, James talks with David Carothers about his second book which releases on September 8th, 2022. Episode Highlights: David mentions that he explains the meaning and motivation for the title of his book, The Dirty 130. (2:03) David believes that if he has a skill that distinguishes him from others, it is the ability to create a community around the content. (4:39) David mentions that one of the topics discussed in his book is how to optimize any images you use on your site or in your blog articles for SEO. (6:48) David explains that The Extra Two Minutes is about his sales-producing activity, whereas The Dirty 130 proceeds on a different path. (10:13) David discusses how the other context around The Dirty 130 relates to the same things that they do in their agency, such as telemarketing and marketing drop. (14:31) David discusses the workbook concept for The Dirty 130. (17:08) David mentions that history is the best teacher of what we may expect in the future, which applies to all aspects of life, including sales. (22:05) David discusses how he leverages Lately more than anything else to ensure that his content gets out, and it also provides him the flexibility of not having to worry about making sure the routine is completed. (27:53) David explains that he wrote the book with the purpose of making it helpful to everyone in a sales role. (28:34) David mentions that there is never a reason why you should not be able to generate content. (30:30) David mentions that he wrote the book to help other agents, not to make a profit. (32:57) Key Quotes: “If there's something in my skill set, that's different from what other people have out there, it's the ability to create the community around the content.” - David Carothers “History is the greatest teacher of what we can expect in the future that applies in all things in life. So the sales game should not be any different. ” - David Carothers “Let me be very clear. I don't write a book in an effort to make profit off of it. If I did, it would be the wrong book. So let me I want to be very clear, I don't care where you go. It's pretty much going to be equal. And this is not about me lining my pocket as much as it is me helping other agents down the road.” - David Carothers Resources Mentioned: Learn more about The Dirty 130 and pick up your copy here: https://www.dirty-130.com. Learn more about Lately.AI and schedule your demo here: https://www.lately.ai Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at [email protected] with ideas, questions, complaints or your favorite grilling recipe.

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