In the third episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss the other tools that the Loyal Readers will need in their tool belt to get someone to say Yes to them. And you'll learn why you should always use your four-digit birth year and not your two-digit birth year. Key Quotes: “Unlike the principles of influence, those that can be very situational contrasts are always, always available, because human beings are always making comparisons from one thing to another.” - Brian Ahearn “It is a natural tendency for us to look for things that confirm what we already hold dear, what we believe, and what we value. That is a much easier cognitive process than looking for all the reasons to disconfirm what we believe, or what we value.” - Brian Ahearn “People don't make decisions based solely on logic, right? Feelings come into play, and that feeling of what we consider to be fair, at least here in America is very traditionally a 50/50 type split.” - Brian Ahearn Resources Mentioned: Brian Ahearn, CPCU, CTM, CPT, CMCT LinkedIn Influence People, LLC Joshua Lipstone LinkedIn Lipstone Insurance Group Book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical Advertisers: Agency VA ePayPolicy

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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