In this episode of Agents Influence podcast, host Jason Cass interviews David Meerman Scott, the best-selling author of 12 books, including Fanocracy. David discusses how we can harness our passion and make it the finest asset for our business. David also shares how to turn fans into customers and customers into fans. Episode Highlights: David mentions that he is an iPhone user and still has the box of his first iPhone. (3:45) David shares the story of the surfboard and the Apollo rocket in his background. (7:19) David discusses why he prefers winning over losing, and why he believes skill is what has led him to where he is now. (10:52) David shares his background and the experiences that led him to where he is today. (11:54) David discusses how he came up with the idea for his book, Fanocracy. (16:45) David demonstrates how a business owner can gain fans for what they do rather than for themselves.. (24:03) David explains how he was able to meet and chat with several great personalities. (29:56) David shares the story of a dentist with whom he has spoken and who has encouraged him to show his passion. (32:49) David gives a fast summary of the book Empire of Pain, which he is currently reading. (38:23) Key Quotes: "We're not in the insurance business. We're in the business of building fans of what we're doing." - David Meerman Scott "I honed in on things that interest me, things that fascinate me. I'm always open to patterns in the universe that I'm seeing as being important that other people may not be seeing." - David Meerman Scott "People love to do business with people who are passionate about what they do. And interestingly, it doesn't have to be a passion for the work that they do if they share the passion of what they love in their personal life." - David Meerman Scott Resources Mentioned: David Meerman Scott LinkedIn Fanocracy Book: Empire of pain. Reach out to Jason Cass Agency Intelligence

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