In this episode of the Agency Intelligence podcast, guest host Mitch Gibson interviews Michael Lewis, the President of Archbold and Lewis Insurance Inc. Mike talks about his career in the insurance industry and how he utilized technology to be successful in the industry. Episode Highlights: Mike shares his background. (9:52) Did Mike ever have any type of thought that he may or may not like the insurance industry? (12:07) Mike shares the biggest changes in their agency. (13:56) Mike shares what he hears on the captive side and the independent side. (18:06) What brought Mike’s passion to what he’s doing? (21:58) Mike mentions why he brought his son into the insurance industry. (23:04) Mike shares his process in creating content. (30:48) Key Quotes: “To anybody out there, let them start branding themselves, let that content get out there because the old way is gone. Everybody's sitting at a stoplight right now looking at their phone, sometimes right when they're rolling down the road. So, that's where it's off.” - Michael Lewis “As an insurance agent, I want to be there for the absolute worst thing that can happen to someone to their family. I want to be there for them. I want to make sure that they had the right protection and that somebody listened and cared enough for them to help them get the coverage that they needed.” - Michael Lewis “If you can't do it, you almost need to pay someone to do it. Somehow make it happen because that's what most people do. They're like, I think I'm going to try social media. They post something, then a week goes by and they post something else. We end with all the algorithms and nobody ever sees it. It's gone and they're like, that didn't work. Just keep going.” - Michael Lewis Resources Mentioned: Agency Intelligence Reach out to Mitch Gibson Michael Lewis LinkedIn Archbold and Lewis Insurance Inc

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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