In order to attract new clients, you must repel those who are not ideal for you. The right messaging will attract the right people, and you'll win more new clients with very attractive marketing that repels everyone you don't want. It works, but most agents haven't figured it out quite yet. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht explains what you need to do in order to repel bad (not ideal) prospects to attract and win the best and most profitable clients. Episode Highlights: Charles shares that the success rate of attracting your ideal client comes from being able to repel those who are not. (1:53) Charles explains how to attract a level of comfort with prospects. (04:51) Charles discusses how you can repel prospects that you do not want by starting with a particular message. (06:44) Charles elaborates on how you can focus and figure out who your ideal prospect is. (10:43) Charles shares that he is articulating a certain message that is going to resonate with those people that are trying to sell new business. (14:50) Charles explains that people will get the absolute best results by being more specific in what they want to write. (19:40) Charles shares that everybody wants a specialized brand and nobody wants a generic brand. (21:00) Charles shares that individualizing is what prospects want for their businesses. (23:34) Charles talks about an agent he met, and the lesson we can learn from them. (27:19) Charles explains the idea of winning more clients through the competitive quoting process. (31:49) Key Quotes: "I truly believe that the success rate of being able to attract your ideal client comes from being able to repel those who are not." - Charles Specht "I'm trying to articulate a certain message that's going to resonate with those who are trying to actually sell new business period, and it's called millionaire insurance producer podcast because it has nothing to do with account managers." - Charles Specht "I truly believe that the entire industry and society as a whole is becoming less generalist and much more interested in finding the brand that that really speaks to them and writing something that really speaks to them." - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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