In this episode of Agents Influence podcast, host Jason Cass interviews Peter van Aartrijk, Author, Podcast Host, and CEO at Aartrijk. Peter talks about the services that their company has to offer and the significance of working on company culture. He also shares his knowledge and expertise in the insurance industry and branding strategy. Key Quotes: “Hey, I may not always be excellent, but I'm always confident.” - Peter van Aartrijk “You can't go to a meeting, and just sit there and listen. I don't like those kinds of meetings. I mean, they're good for an hour or two, but not an entire conference built around people speaking at you. I like it when there are more dynamics and discussion among the group, then you get some organic thought coming out of it. And some of the best ideas come from those conversations.” - Peter van Aartrijk “Where people work is important, why they work is even more important, why they want to work with your agency. And all those other issues of when, and how they dress and all that’s fine. But I think that the important thing is what is the environment in which you're asking people to come to.” - Peter van Aartrijk “You have to do marketing to get to the point where you have a relationship to where you can play golf and do all sorts of things. Marketing is what gets you there.” - Peter van Aartrijk “The core values are what drives the company’s success. Because when people on the inside act like they should on the outside, there's no disconnect between the people who make the bread, and the people who eat the bread or buy the bread. It’s all the same that’s why our favorite brands are like people, and they're like trusted friends because we're sharing the same core values.” - Peter van Aartrijk “There's a lot of risk in hiring new people. But I think most of the problems that firms have is they don't prune the rosebush or they don't create an environment in which people want to leave” - Peter van Aartrijk “The world has changed, and I think a lot of agents are pivoting, as painful as it is. And some are energized about it like you seem to be. But we're seeing a shift, and I'm excited about the agents in the future.” - Peter van Aartrijk Resources Mentioned: Agency Intelligence AI BrainShare AI Mastermind Reach out to Jason Cass Peter Van Aartrijk Linkedin Aartrijk The Powers: Ten Factors for Building an Exponentially More Powerful Brand Insurance Journal: On Point Advertisers: Hanover Insurance Group Agency VA

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