How do you build a 26-year career around storytelling, culture, and servant leadership while staying relevant through every wave of change? Jason Cass sits down with Peter Van Aartrijk, Senior Vice President at Aartrijk, for an Executive Session recorded live at Applied Net in Las Vegas. From his early years as a journalist to building a respected insurance branding firm, Peter shares the mentors, moments, and lessons that shaped his leadership. Together, Jason and Peter explore the evolution of insurance communication, the meaning of servant leadership, and how authenticity keeps brands relevant through decades of change. Key Topics: Mentorship and lessons that shaped a lifetime in communication Building Aartrijk and defining leadership through service The human side of executives and agency culture Staying creative and relevant through 26 years of change The written word and the craft of storytelling in modern marketing Navigating technology, branding, and the pace of transformation AI’s role in communication, authenticity, and content creation Mindset shifts from hard work to meaningful impact Purpose, humility, and human connection in leadership Reach out to: Peter Van Aartrijk Jason Cass Visit Website: Aartrijk Agency Intelligence Produced by PodSquad.fm

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