In this episode of The MVP Podcast, Mitch Gibson sits down with Luis Leal from Leal Insurance Services. Luis joins the show to discuss the different types of marketing habits he has created, along with building a 1500 member Facebook "Dad's Group" that is a great lead generator for his business. Luis also discusses what his agency does the best at and they stick with being great at those tactics. Episode Highlights: Luis Leal shares how he first learned about the Independent Agents Owners Alliance (IAOA). (2:47) Luis explains what he does on his Facebook and in the community to let people know more about him. (7:01) Luis shares the common personal things he posts on his Facebook group. (11:50) Luis provides us with marketing and media strategies he uses to work well with his producers. (16:04) Luis gives his current insights into implementing the use of the Glovebox app for his clients. (21:42) Luis shares the traits he thinks separate him from other competitors. (25:58) Luis states that his company gets a lot of new contractors and provides pros and cons of having them. (34:18) Luis talks more about subcontractors and how he works with them efficiently to win over competitors. (44:22) Luis answers speedy questions like his favorite color, sports team, sports, place, a person that he wants to be with, and his favorite thing to do. (47:24) Luis shares his coaching experience with his son’s school game. (48:47) Key Quotes: “We want to build an agency that's bridging the gap between the big insurance company and the client, and we'll do that in any way that works for the client.” - Luis Leal “One thing I heard recently was, technology when you need it, human when you want it. That’s the idea of the agency we want to build.” - Luis Leal “We want to build a technology facing agency with the small town service field. That's why we have the tagline ‘big city insurance small town service.’” - Luis Leal Resources Mentioned: Luis Leal LinkedIn Leal Insurance Reach out to Mitch Gibson

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