In this episode of Agents Influence podcast, host Jason Cass interviews Will Shaw, CEO & Co-Founder of Better Agency. Will discusses the goals of Better Agency and their dedication to agency success. Episode Highlights: Will mentions that he has an iPhone and that the most recent app he downloaded was the Wells Fargo app. (4:27) Will believes that in order to succeed, his desire for success must be greater than his fear of failure. (5:32) Is it skill or luck that has played a larger role in Will's life? (5:57) Will discusses his upbringing and where he is right now. (6:57) Will explains that Better Agency’s whole purpose is to assist agencies in selling more. (13:33) Will discusses how they engage in more internal dialogues about content and strategy with folks who aren't users or aren't interested in becoming users. (16:44) Will mentions that as an outsider entering the sector, one of the things he has been most interested in is how many discussions he can have with agencies each week. (20:49) Will believes that every insurance coverage should be sold by an independent agent. (22:56) Will explains that InsurTech has a retention issue. (23:48) Will mentions that he learned a lot while studying InsurTech and that he feels they've done a lot of good in terms of pushing the boundaries of what's technically accessible, particularly with carriers. (26:41) Will shares that he just finished reading the book: The Gap and The Gain. (27:15) Key Quotes: “In order to succeed, my desire for success must be greater than my fear of failure.” - Will Shaw “We’re an Agency Success Platform, we're going to help agencies sell more premium at the end of the day. That's always that's our, our core focus.” - Will Shaw “I think where InsurTech is going and where we're trying to drive it to is really what InsurTech is: agent enabled services. How do you make it easier for agencies to provide their value? Because that's really what consumers need and what they're desiring.” Will Shaw Resources Mentioned: Will Shaw LinkedIn Better Agency Book: The Gap and The Gain Reach out to Jason Cass Agency Intelligence

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