Ahead of the Game
Episodes
How to Manage a Social Media Crisis
02 Apr 2021
Contributed by Lukas
Does one misspelled tweet cause a crisis? How do you keep control when a crisis hits on social media? In this episode, host Will Francis hears from so...
The Value of Content: Subscriptions and the Passion Economy
19 Mar 2021
Contributed by Lukas
Have we now reached the point where the average internet user accepts that good content is worth paying for? Host Will Francis and digital marketing e...
The Art of Copywriting
05 Mar 2021
Contributed by Lukas
In this episode, host Will Francis captures some insights and tips on the world of copywriting from three experts from diverse backgrounds. Pamela Fol...
Clubhouse and the rise of Digital Audio
19 Feb 2021
Contributed by Lukas
Is the app Clubhouse worth the hype around it? How are podcasts evolving? When will voice search be fully functioning? Host Will Francis chats with di...
Advice for your 2021 Job Search
05 Feb 2021
Contributed by Lukas
Is now a good time to specialize in your career? Should you change jobs or move up in your current job? How can you make your profile stand out? Host ...
Generate Ideas for your Marketing
22 Jan 2021
Contributed by Lukas
Ever feel stuck for ideas for your brand’s blog or Instagram posts? Host Will Francis chats with digital marketing trainer Andrew Davis about how an...
Digital Marketing Career Kickstart
08 Jan 2021
Contributed by Lukas
Get your career search or development off to a great start in 2021 with brilliant tips, key insights, smart goals, and new ways of looking at yourself...
2021 Trends in Digital Marketing
18 Dec 2020
Contributed by Lukas
What's in store for digital marketers in 2021? We had a chat with seven experts - previous guests and DMI folks - covering all the key areas of ...
How to Make a Podcast
04 Dec 2020
Contributed by Lukas
Ready to start planning your own podcast? In this bonus episode, the DMI podcast team - Will, Emma and Brian - talk you through what you need to know ...
Influencer Marketing Today
20 Nov 2020
Contributed by Lukas
Want to know what really makes an influencer tick? It's not necessarily the money, but actually the recognition for what they represent. Will Francis ...
Collaborate for Social Strategy Success
06 Nov 2020
Contributed by Lukas
You've created a fabulous social media strategy for your business or client - how do you get buy-in for your ideas and business processes to make them...
Real-life Stories from a Career Coach
23 Oct 2020
Contributed by Lukas
Will chats with training consultant and career coach Kevin Reid about his fascinating job. To be a good coach, you have to be able to really listen to...
Practical Social Media Strategy
09 Oct 2020
Contributed by Lukas
In this episode, Will gets the full low-down on practical ways to approach your social media strategy. He talks to Julie Atherton, founder and managin...
How to Thrive During a Pandemic
25 Sep 2020
Contributed by Lukas
In this bonus episode we bring you a recent conversation that the DMI CEO, Ken Fitzpatrick, had with renowned digital marketing expert (and DMI adviso...
Data-Driven Marketing
11 Sep 2020
Contributed by Lukas
There is just so much data out there, how do you use it to its maximum potential to target your customers and prospects? In this episode, host W...
What is Digital Transformation?
28 Aug 2020
Contributed by Lukas
Digital transformation is really about transformation of people, not just your business. In this episode with host Will, digital marketing and brandin...
Staying Productive while Running your own Company
24 Jul 2020
Contributed by Lukas
Working as a social media consultant can mean spontaneous changes to your to-do list. In this episode on Productivity, Alison Battisby of Avocado Soci...
Life as an Analyst
10 Jul 2020
Contributed by Lukas
Expert analyst Cathal Melinn talks with host Will Francis about what data analysis is really all about. In short his message is: "sessions don't buy, ...
The Art and Science of Email Marketing with Karen Talavera
26 Jun 2020
Contributed by Lukas
Experienced email marketing consultant Karen Talavera covers all the bases of this tried-and-tested technique which is going through a resurgence in 2...
Experiences of Leadership
12 Jun 2020
Contributed by Lukas
This lively discussion on the meaning of leadership covers it all - from early mentorship to loneliness at the top, learning humility and being authen...
What is Voice Search?
29 May 2020
Contributed by Lukas
People are searching with their voice more and more. So brands need to start listening! In this episode Will Francis chats with digital marketing expe...
Productivity Tips for Freelance Marketers
15 May 2020
Contributed by Lukas
Time management and productivity tips from freelance marketing trainer and consultant Joe Williams, based in rural Wales. The Ahead of the Game podcas...
How are Brands Coping with Covid-19
01 May 2020
Contributed by Lukas
How are brands coping in this time of crisis, and how can they think about the future? How can their messaging move on from "we're here for you" to re...
The State of ECommerce Today
17 Apr 2020
Contributed by Lukas
An in-depth look at what matters and what drives success in ecommerce today. Host Will Francis chats with digital analyst and ecommerce expert Cathal ...
How to Foster Social Media Communities around your Brand
03 Apr 2020
Contributed by Lukas
How can brands create real value in their social media presence and earn a loyal community? Will Francis talks to social media consultant Alison Batti...
How does SEO really work?
12 Mar 2020
Contributed by Lukas
SEO is often misunderstood but it's really quite simple. Will Francis chats with SEO veteran Joe Williams. The Ahead of the Game podcast is brought to...
How does a career coach manage his own time?
12 Mar 2020
Contributed by Lukas
Career coach Kevin Reid advises people on how to manage their career and work life, but how does he organize his own time? He chats with Will Francis ...
What is Leadership?
12 Mar 2020
Contributed by Lukas
What is a leader - in the corporate world, in everyday management and in conflict situations? Will Francis meets senior leader and trainer Orla Nugent...
Ahead of the Game Trailer
12 Mar 2020
Contributed by Lukas
The Digital Marketing Institute brings you a biweekly podcast that focuses on real-life experiences from digital marketers at the peak of their game.&...