Ahead of the Game
Episodes
GDPR and AI Regulation for Marketers
28 Nov 2025
Contributed by Lukas
Finding it difficult to navigate the changing landscape of data protection? In this episode of the DMI podcast, host Will Francis speaks with Steve...
Inside the World of Hotel Marketing
07 Nov 2025
Contributed by Lukas
Ever wondered what it’s like to be a luxury hotel marketer? In this episode of the DMI Podcast, host Will Francis speaks with Mary Beth ...
An Insider’s Look at Product Marketing
17 Oct 2025
Contributed by Lukas
How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Lauri...
Smarter Marketing with Better Insights
26 Sep 2025
Contributed by Lukas
What’s the key to turning research into lasting brand growth? In this episode of the DMI podcast, host Will Francis speaks with Heather O’...
Global Marketing Job Trends
05 Sep 2025
Contributed by Lukas
Looking for a new role and disheartened by the job market? In this episode of the DMI podcast, host Will Francis chats with Terry Payne...
Practical Entrepreneurship for Marketers
22 Aug 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepr...
How to Get Youth Marketing Right
01 Aug 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis speaks with Maurice Wheeler, CEO of We Are Family, a specialist agency f...
Inside the Rise of Agentic AI
11 Jul 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world ...
The Next Wave of AI in Marketing
20 Jun 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, K...
Influencer Marketing - the Influencer
06 Jun 2025
Contributed by Lukas
In the second part of our influencer marketing series, we shift focus from the marketer to the creator. Host Will Francis chats with...
Influencer Marketing - the Marketer
23 May 2025
Contributed by Lukas
On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then f...
How to Go to Network (Not Market)
11 May 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis speaks with Mark Kilens, CEO and co-founder of Tack, a community and consultan...
The Rise of Sustainable Marketing
18 Apr 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis speaks with Laura Costello, Head of Sustainability and Planet Services at youth agen...
The Expert's Guide to Amazon Ads
04 Apr 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon adverti...
Why Community Matters More than Followers
21 Mar 2025
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive i...
Making Smarter Marketing Decisions with Clickstream Data
07 Mar 2025
Contributed by Lukas
How can marketers use data effectively without getting completely lost in the numbers?In this episode of the DMI podcast, host Will Francis sits down ...
What Does a Fractional CMO Do?
14 Feb 2025
Contributed by Lukas
The word "fractional" gets bandied around a lot these days. But what does it really mean, and how can a CMO be fractional?In this episode of...
2025 Trends in Digital Marketing - Part 2
24 Jan 2025
Contributed by Lukas
In this second episode of our trends insights for 2025, host Will Francis introduces the ideas and tips brought to bear in the DMI&...
2025 Trends in Digital Marketing - Part 1
10 Jan 2025
Contributed by Lukas
New year = new predictions for the world of digital marketing! The DMI's podcast host Will Francis talked to eight experts across digital...
The Beauty of DTC Marketing
20 Dec 2024
Contributed by Lukas
Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats w...
Make a Podcast for your Brand
06 Dec 2024
Contributed by Lukas
Want to know how to get your own podcast up and running as part of your branding strategy? This week, host Will Francis is joined by Harry Morto...
Being Creative with B2B Marketing
22 Nov 2024
Contributed by Lukas
On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at Lin...
Owning your Brand on Google
01 Nov 2024
Contributed by Lukas
Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for hi...
Use your Personal Brand to Build a Business
11 Oct 2024
Contributed by Lukas
In this week's episode, host Will Francis speaks with Niamh Delaney, co-founder of TeamVirtual, who shares her journey from providing virtual assistan...
Behavioral Science and Digital Marketing
11 Oct 2024
Contributed by Lukas
In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she c...
How To Build Your Brand On Pinterest
06 Sep 2024
Contributed by Lukas
In this episode, host Will Francis chats with Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a uniq...
What Does Today's CMO Really Do?
16 Aug 2024
Contributed by Lukas
In this episode - our 100th! - host Will Francis chats with Brian Finnerty, the CMO of educational software company D2L. They look at ...
Trends in Digital Marketing Jobs
26 Jul 2024
Contributed by Lukas
How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene? In this episode, Will Francis int...
Is PPC Still Worth It?
11 Jul 2024
Contributed by Lukas
Paid search, or pay-per-click (PPP) advertising, has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactic...
How to Get Your Strategy off the Ground
07 Jun 2024
Contributed by Lukas
In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strat...
Optimize Your LinkedIn Routine
17 May 2024
Contributed by Lukas
LinkedIn is 20 years old, and it's never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time ...
How to be a Digital Nomad
03 May 2024
Contributed by Lukas
Travel the world in this week's episode! Host Will Francis peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. C...
The Evolving State of AI Search
19 Apr 2024
Contributed by Lukas
There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's ...
Professional Services Marketing with Heart
05 Apr 2024
Contributed by Lukas
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to ha...
Understanding Your Audience with Rand Fishkin
22 Mar 2024
Contributed by Lukas
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures. Rand and our host Will...
The Human Touch in AI Copywriting
08 Mar 2024
Contributed by Lukas
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we ...
The State of GA4 Today
23 Feb 2024
Contributed by Lukas
Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’...
The Value of Social Media Marketing
09 Feb 2024
Contributed by Lukas
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this w...
Boost Your Career in 2024
26 Jan 2024
Contributed by Lukas
Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recr...
Data Privacy in an AI Landscape
05 Jan 2024
Contributed by Lukas
How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-pow...
2024 Trends in Digital Marketing
15 Dec 2023
Contributed by Lukas
Yes - it's that time. For our most popular podcast of the year! We've talked to 6 of our experts about what they see as the key things to loo...
AI with DMI: OpenAI Updates, Handmade AI Tools, Fabric Genie
01 Dec 2023
Contributed by Lukas
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and...
Mindfulness in Marketing
01 Dec 2023
Contributed by Lukas
Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with ...
How Useful is AI in Digital Marketing?
10 Nov 2023
Contributed by Lukas
Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI...
Get Started with AI in Marketing
20 Oct 2023
Contributed by Lukas
We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing a...
A Look Inside SGE
29 Sep 2023
Contributed by Lukas
Is Google's Search Generative Experience (SGE) actually going to change the world of search? Google's new AI-powered search is still just in ...
Mental Wellness for Social Media Pros
15 Sep 2023
Contributed by Lukas
If most of us feel overwhelmed by social media, how does the owner of a social media agency manage to stay balanced? In this episode, Will Francis ch...
Success in Destination Marketing
25 Aug 2023
Contributed by Lukas
EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, wi...
Scaling Business Beyond Borders
28 Jul 2023
Contributed by Lukas
Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to bein...
The Importance of UX in Marketing
30 Jun 2023
Contributed by Lukas
User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those thing...
AI with the DMI: Google integration, ChatGPT plugins
16 Jun 2023
Contributed by Lukas
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and...
Update! New AI Series Coming
14 Jun 2023
Contributed by Lukas
We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO ex...
GA4 in Action
02 Jun 2023
Contributed by Lukas
Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!! In this bonus episode of the...
How To Be a Professional
26 May 2023
Contributed by Lukas
What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job wel...
How Ad Creatives Work
12 May 2023
Contributed by Lukas
Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher! Ever wanted to peek ...
Driving SaaS Growth with B2B Marketing
28 Apr 2023
Contributed by Lukas
Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design ...
Digital Transformation in Action
14 Apr 2023
Contributed by Lukas
This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats wit...
Emotional Wellbeing in the Workplace
31 Mar 2023
Contributed by Lukas
We can never stop finding new ways to achieve that all-important balance between life and work, so in this episode host Will Francis chats with an ...
Marketing with Webinars
17 Mar 2023
Contributed by Lukas
In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Sche...
The Impact of GPT on Marketers
24 Feb 2023
Contributed by Lukas
Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what...
Why is Branding Important?
03 Feb 2023
Contributed by Lukas
A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Bye...
Running a Modern Agency
13 Jan 2023
Contributed by Lukas
On the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency Dema...
Successful Social Selling
09 Dec 2022
Contributed by Lukas
Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis ...
2023 Trends in Digtal Marketing
25 Nov 2022
Contributed by Lukas
It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they...
Market Research 101
11 Nov 2022
Contributed by Lukas
How do brands know what their audience thinks or expects? By asking them, of course! That's the role of an insights expert like Katrina Noelle, founde...
Integrate Your Email Marketing
28 Oct 2022
Contributed by Lukas
Email marketing has been around for a while, but it’s still the ideal channel to span the entire marketing funnel. And it’s free! In this episode,...
Digital Marketing Skills for Today & Tomorrow
14 Oct 2022
Contributed by Lukas
What are the top skills you need today for a successful digital marketing career tomorrow? Should you be a generalist or a specialist? Is there ...
Creativity in B2B marketing
30 Sep 2022
Contributed by Lukas
B2B marketing hardly comes to mind when discussing fun and creative practices in digital marketing. Is it because B2B marketing is just boring? Is the...
How to be More Productive
16 Sep 2022
Contributed by Lukas
As we go back to the office or try out a hybrid working setup, staying productive while maintaining one’s mental health is as important as ever. In ...
Data Insights in Digital Marketing
02 Sep 2022
Contributed by Lukas
As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advant...
Creating Content for TikTok
19 Aug 2022
Contributed by Lukas
Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don't know where or how to start? ...
Data Protection 101
05 Aug 2022
Contributed by Lukas
Many marketers are still confused when it comes to regulations around data privacy. While GDPR is the best known data regulation, it has been a cataly...
2022 Trends in Digital Marketing - Refocus
22 Jul 2022
Contributed by Lukas
Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insig...
Digital Marketing Career Kickstart - Re Air
06 Jul 2022
Contributed by Lukas
With a war raging and an impending recession, many of us are reconsidering our career paths and/or development. So in this re-aired episode, you will ...
A Chat About Chatbots
24 Jun 2022
Contributed by Lukas
Ever considered how your business might benefit from using chat marketing? In this episode, host Will Francis meets Anna Tutckaia, head of marketing a...
Marketing for Tourism
10 Jun 2022
Contributed by Lukas
Pack your suitcase out and get ready to explore a historic corner of eastern Canada! In this episode, host Will Francis chats with tourism marketer Ne...
SEO & Omnichannel Marketing
27 May 2022
Contributed by Lukas
This week's episode is an especially exciting one for us - it's the first to mark the June launch of our new Search Marketing course created in collab...
The Importance of Digital Accessibility
13 May 2022
Contributed by Lukas
Digital accessibility is more than a catchphrase, or a legal requirement – it’s a mindset that brands and marketers need to be much more aware of ...
Power up your Social Commerce
29 Apr 2022
Contributed by Lukas
Host Will Francis is joined by Avocado Social founder Alison Battisby to discuss how marketers can take full advantage of the rise of shopping within ...
Marketing for Nonprofits
15 Apr 2022
Contributed by Lukas
In our 50th episode (!) we were delighted to be joined by Sheena Horgan of Drinkaware Ireland to discuss the differences, and commonalities, of nonpro...
From Agency to Inhouse
01 Apr 2022
Contributed by Lukas
In this episode host Will Francis chats with Ewoudt Cloete, PhD about his transition from working in an agency environment to running a team inside on...
The Pulse of Healthcare Marketing
18 Mar 2022
Contributed by Lukas
What are the traits and challenges of marketing within the pharmaceutical and healthcare space? Host Will Francis chats with David Hunter, veteran hea...
Making Live Theater Work Online
04 Mar 2022
Contributed by Lukas
The fascinating story of how Oxford-based Creation Theatre managed to turn the Covid-19 pandemic to their advantage and produced 16 successful shows o...
The Future of Paid Search Advertising
18 Feb 2022
Contributed by Lukas
We've covered a lot of ground in the podcast about SEO but what's the current state of Paid Search. Well, it has changed enormously over the last few ...
2022 Trends in Digital Marketing
04 Feb 2022
Contributed by Lukas
It's here! The DMI's rundown of what you need to look out for in the coming year. Host Will Francis is joined by 8 experts and practicioners across th...
All About Zero-Party Data
21 Jan 2022
Contributed by Lukas
Data handling is everyone's concern at the moment. But do you know the difference between 2nd, 3rd, 1st and now zero-party data? A recent term that's ...
Creativity in Digital Transformation
09 Jan 2022
Contributed by Lukas
As an experience architect for Accenture Interactive (ASGR region), Brian Corish has access to, what he calls, "the greatest toy set in the world". He...
B2B & Omnichannel Marketing
10 Dec 2021
Contributed by Lukas
In this final episode of 2021, host Will Francis talks to Dominik Schneider, global head of digital marketing and customer engagement at Straumann Gro...
What is Social Selling?
26 Nov 2021
Contributed by Lukas
How exactly can social media - and especially LinkedIn - play a central role in feeding the sales pipeline with qualified leads? That's what Social Se...
Emerging Tech in Marketing
12 Nov 2021
Contributed by Lukas
Host Will Francis talks with Jason Jercinovic, advertising veteran and VP of Technology at North Highland in New York, about the state of new technolo...
Influencer Marketing for B2B
15 Oct 2021
Contributed by Lukas
Host Will Francis chats with B2B marketing strategist Lee Odden about how we find the right influencers, how to decide who to work with, how to become...
Tips from a Pro Copywriter
01 Oct 2021
Contributed by Lukas
Renowned copywriting expert and trainer, Kate Toon joins Will to talk about all you need to know about good copy. (That's copy, not content). She has ...
The Secrets of Google's Algorithm
17 Sep 2021
Contributed by Lukas
Ever wonder how Google really works and why understanding search is so key to digital marketing? In this episode host Will Francis chats with SE...
Shopify & More: Optimize your eCommerce
09 Jul 2021
Contributed by Lukas
In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize thei...
Get Started with Social Commerce
25 Jun 2021
Contributed by Lukas
The rise over the last few years of Facebook and Instagram shops - Social Commerce - is proof that Social Media is not just a brand channel, it's an e...
Focus on Customer Experience (CX)
11 Jun 2021
Contributed by Lukas
CX simply means putting the customer first and relentlessly improving their experience of your business. Host Will Francis chats with veteran marketer...
Behind the Scenes at a Brand Reboot
28 May 2021
Contributed by Lukas
In March 2020, top UK insurance brand Direct Line went ahead with a planned reboot of its successful brand. With a continued focus on the messsaging o...
Inside B2B Marketing
14 May 2021
Contributed by Lukas
How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Franci...
Connecting Deeper with LinkedIn
30 Apr 2021
Contributed by Lukas
How can we best use LinkedIn as a marketing and sales tool to grow the reach and reputation of business and the people who run them? Host Will Francis...
Conversational Commerce - Beyond Bots
16 Apr 2021
Contributed by Lukas
Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul...