Why MARCON Indy Matters: Marketing, AI, and Human Connection

AI is transforming marketing fast... but what actually works, and where do humans still win?In this AI for Everyone episode, Harrison Painter sits down with AJ Schneider — CEO of Schneider Communication Group, former President of Wheaton Worldwide, and VP of Communications at AMA Indy — to talk about MARCON Indy, the first major marketing conference in Indiana.We cover:• Why MARCON Indy is different from other marketing events• The gap between AI theory and practice (and how SMBs can use it today)• Why human creativity and analog touches still cut through in a digital world• How marketers can balance data-driven insights with trust and connection👉 If you’re a marketer, operator, or executive feeling the pressure of AI, this conversation will give you clarity and next steps.📌 Resources:🔗 AMA Indy: https://www.indyama.com🔗 AJ Schneider – http://schneidercg.com/🔗 LaunchReady.ai: https://launchready.ai Episode Timeline00:00 – Intro: Why MarCon Indy matters00:49 – Welcome AJ Schneider01:44 – Why AMA Indy launched MarCon02:50 – Theory vs. practice in AI marketing04:53 – The risks of dumping data into ChatGPT07:00 – Security, governance, and consistency09:00 – Knowledge is worthless without human wisdom11:00 – The danger of skipping fundamentals with AI13:36 – Old-school sales & handwritten notes as differentiators15:37 – Content, SEO, and how AI leveled the field17:06 – Differentiating in a world of AI parity19:10 – Relativity and the “more to the story” effect in business21:20 – All-or-nothing adoption vs. patient exploration of tools24:05 – Where MarCon delivers most value (target attendees)26:22 – AJ’s focus on helping SMBs with marketing execution29:03 – Speed round (favorite campaign, overrated trend, future of marketing)30:46 – Final thoughts: Central Indiana’s marketing talent32:23 – Outro: Subscribe + attend MarCon Indy

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