Chapter 1: What is Perplexity's new multi-AI agent tool?
Perplexity is jumping on the open claw bandwagon, or at least their own flavor of this. They said that their premium subscribers are going to have access to a new agent tool that can take 19 different AI models all working together in computer use, meaning it can kind of take control of your screen and get jobs done for you.
Now there's a whole bunch of interesting things and features that they have added. that I think might give them a bit of a competitive advantage. I'm going to be breaking that down.
But before I do, if you want to get access to all of the different AI models I talked about on the show, including perplexity, go check out my own startup, which is AI box.ai. I've recently overhauled the entire site. And we've recreated it from the ground up. If you've tried in the past, I'd love for you to try it again for $8.99 a month, you get access to over 40 of the top
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Chapter 2: How does the Perplexity Max plan enhance user experience?
You can test them against each other. For the first time ever, we're adding some music capabilities to our platform from 11 Labs if you'd like to be able to also generate music with AI. So go check it out. It's only $8.99 a month. The link is in the description to AIbox.ai. All right, let's talk about what's going on with Perplexity.
So what their highest tier gets access to and Perplexity's highest tier, I believe, is like $200 a month. So you're not going to get this if you're just a $20 a month user. This is not a cheap use case, but it's so it's their Perplexity Max plan because it's also running entirely in the cloud. They say that it can avoid a lot of security risks that have
Chapter 3: What changes has Perplexity made to its business model?
happen to local device level agents like OpenClaw. And essentially, this is, in their own description, a tool that, quote, unifies every current AI capability into a single system. So basically, this is a cloud-based computer using agent. It can execute complex workflows independently. It's orchestrating 19 different AI models.
And it can even spin up what they are saying are sub-agents to tackle specific sub-problems. I think there's no hands on demo that they've provided to anyone yet. But they've shown some examples of the workflows on their website.
And basically, they're showing the system kind of going around, it's gathering financial, legal, statistical data, it's conducting a bunch of multi step analysis is presenting results as kind of a finished website or visualization. I think the product was originally slated for a live demo during a
Chapter 4: How does Perplexity's approach differ from competitors?
a background media briefing last week, but then they canceled the demo after they identified some last minute flaws in the software. This is kind of brutal. I mean, it really just shows how breakneck we are right now with a lot of these software.
And to be fair, we've seen companies that have not done that right, like Google at Google IO last year, I remember they were demoing their glasses, this kind of new computer vision glasses that was, you know, showing Google Maps live on your on your Google lens in front of you. And while they were demoing it, it kind of crashed and stopped working. So
Uh, sometimes the software is not ready, but they just want to get it out there. They're excited to show it off. In this case, perplexity did pull back and, uh, is waiting since I guess they don't have like a huge event with thousands of people there that they got a, wow, they can always show it in the future.
So this launch though, that they're going to be rolling out, I think is the next step basically for perplexities evolution, uh,
Chapter 5: What features make Perplexity's tool stand out in the AI market?
Perplexity is a company that kind of started out doing what Google AI is doing today in Google search. And that's where they got a lot of their initial user base. And as Google kind of took over, a lot of people were saying, oh, is Perplexity dead? Are they gone? I don't think so. I think they've created a ton of really cool products.
And just the fact that on Perplexity, you get access kind of like AI box, if I'm being honest, but you get access to all of the different AI models in one chat interface, I think gives them a great competitive advantage to something like ChatGPT or Claude or Perplexity or Gemini, etc.
Initially, they were kind of this search engine, like I mentioned, but they've pivoted and done a lot of additional things. So one of those is Comet.
Chapter 6: How is Perplexity targeting a niche audience?
It's an entire web browser. They're kind of positioning themselves as a new layer between users and the internet. A lot of executives argued during a recent press briefing that they did that competitors, including Google, have since kind of reshaped their own products in ways that resemble Perplexi's early design choices.
They say that this is kind of like, look, this validates that we're on the right track, but of course, I think to everyone, we can see that this does give them a lot of competitive pressure. Perplexity also said that they're adjusting their business model in response to kind of where the whole AI ecosystem is going.
One of the first AI startups that was experimenting with advertising, they actually abandoned ads late last year. They said that the model risk kind of undermining user trust and answer accuracy. That's interesting because ChatGPT is now about to jump into this. And, you know, they've reported that they have 900 million weekly ChatGPT users that are all going to
Chapter 7: What challenges did Perplexity face during the tool's launch?
I mean, a lot of the free ones are going to start getting seen kind of these ads everywhere. So it's interesting that Perplexity already tried ads, walked away from it. ChatGPT is about to get into that. I think rather than go and try to chase kind of maximum scale, Perplexity has said that they're targeting a narrower audience. They said they're looking for professionals that are
that are making what they describe as a GDP moving decisions, right? So they're like, look, we're not going for the whole world. We're not trying to boil the ocean like OpenAI is. We're just going for people making GDP moving decisions. And if you see a lot of their branding, you'll notice that they do a lot of work with
Chapter 8: What does the future hold for Perplexity's AI developments?
highlighting news or financial analysis. I think during a recent briefing they did, their executives really were kind of emphasizing the enterprise subscriptions and a lot of the deep research as some of their core priorities. They kind of publicly downplay all of the monthly active users. They say, you know, this is not something that we ever talk about.
We're not actually, this is a quote from them. They said, quote, we're not actually on a mission to get as many users as possible. Now, if they had an insane amount of monthly active users, I'm sure they'd be touting it, but it doesn't seem like it's maybe the strongest,
thing about the company and so it feels like that's why they might not be uh sharing it out so publicly i think they're trying to kind of reinforce their positioning right now they said that they recently introduced a new benchmark for some complex research research tasks they're calling it draco and they say that their deep research product outperforms things like gemini perplexity also said that they have built their own ai optimized search inject index which is basically reducing the reliance on third-party apis
I think kind of the core thing to perplexity strategy right now is that they believe that the future is multimodal rather than betting on a single, you know, LLM like chat GPT or Claude perplexity is basically routing your question across a bunch of different third party LLMs and they pick the best one for answering that specific task.
They actually have a cool feature that I've recently seen, which is like I think it's called like court or something where you basically ask a question to the court and it pitches the question to like all the top AI models. They all give their response and then it has them all deliberate between each other what the best response is.
And then it gives you like based off of Grok, Gemini, ChachiBT, Anthropic, this is like the best responses. which I think is a pretty interesting, you'd hate to ask a question that one particular model doesn't have a good data set for, right?
Like we know that Anthropic is the best for code and OpenAI might be the best for getting like real world info and Google's the best for, you know, things that need API integrations to a lot of data. Like they all have these kind of different strengths and, yeah. Sometimes I feel like I asked the wrong question to chat. I get it to like a lot of maybe like creative writing or something like that.
And I'm like, I really should be asking Claude. Anyways, Perplexity has built a tool for this, which I think is quite interesting. So right now, according to all of their executives, the visual outputs in the late 2025 were amazing. most frequently handled by Gemini Flash. Software engineering tasks were done by Claude Sonnet. And medical research was all given to GPT.
So this is kind of interesting, these different areas that they're funneling different directions. Their system right now can automatically choose what model based on cost and performance. In some cases, Perplexity is running some modified open source Chinese-built LLMs to answer different questions more cheaply. Some people have criticized that in the past.
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