Chapter 1: What is the main topic discussed in this episode?
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Astu toiseen maailmaan Storytelin kanssa. Rakkaustarinoita, trillereitä ja lastensuosikkeja. Täytä talvi yli miljoonalla tarinalla. Kokeile Storytelia nyt kolme kuukautta puoleen hintaan. Life is better with a story.
The AI video startup Higgs Field, which was founded by some ex-Snapchat executives, has just reached a $1.3 billion valuation. This is massive, not just for the company, but I think for the AI video space, and it shows you just how fast things are heating up.
It also shows that venture capitalists are still willing to back a lot of these big AI video plays, even when it feels like OpenAI, Sora, and Google, Gemini, are really dominating with things like Google VO3 and like a lot of these big runway and Pika and like a lot of these big labs have these really impressive video products and they have billions of dollars behind them.
And yet we're still, you know, willing to invest into new startups, which means they believe that OpenAI and Google are not going to run away with the market. There's going to be a lot of other players here. So today I want to get into the deal and how it's sort of structured, how they were able to raise this money and what their company is able to do, what sets them apart.
Get into all of that in the state of AI video today. Before we do that, I wanted to mention if you want to try a lot of the AI models I mentioned on the podcast, including everything from Google, OpenAI, Meta, 11 Labs for Audio, tons of cool audio and video generators, go check out my startup, which is AIbox.ai. There's a link in the description.
You get access to over 40 different AI models all in one place. You can chat with them just like chat GPT, switch between models, test them, compare them side by side. It's $20 a month and you don't have to have subscriptions to a dozen different services and all of your data is in one place. So if you want to check it out, there's a link in the description to AIbox.ai.
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Chapter 2: What is Higgsfield and why is its $1.3 billion valuation significant?
But I do think it's impressive. But it's always funny when people toot their own horn and compare themselves to the growth rate of OpenAI, which I don't know if they're gonna ever catch up to that. But in any case, while a lot of those companies are, you know, inherently selective, they also underline how aggressively Higgs field wants to be perceived as more than just a viral app.
to try to reinforce that message. They also have recently shifted a lot of their public positioning rather than leaning into like meme culture or like experimental video generation. Higgs field is now emphasizing that its core users are professional social media marketers and brand teams, right? Because I think that was kind of the...
Where you could see the trap for a lot of these video generators fall into is kind of what Sora did where you go on Sora and you make these little funny clones of yourself and there's like Jake Paul on there that gave his permission for you to like make a video of him getting punched in the face by a punching glove and like.
You know, there's like all these like silly things that are very novel that you feel like you could do with Sora. And while Sora can be used probably for professional things, like that is the brand image that Sam Altman generated for his Sora video generation app. It was like kind of goofy and funny. They're not trying to go goofy and funny. They're trying to be like, look, we are professional.
We're for serious brands. We're for teams. Um, the, the company describes this as evidence that, you know, the adoption has moved beyond casual experimentation and into real business use where teams rely on the platform to produce consistent on-brand content at volume.
I mean, I think they really do have to make this pitch and say, look, we're more than just kind of like a fun platform or a serious platform for business because they know that the business is where the real money comes from. And if they can't be taken seriously for that, then even regular users probably wouldn't use them as much for, for funny stuff because the novelty will wear off. So
With all that being said, Higgs field has not fully escaped the downside of the kind of open ended generative tools. Last month, the platform was used to create a controversial video titled Island Holiday, which depicted people named in the Epstein files alongside fictional characters portrayed as vacationing on Epstein's private island.
So the video went super viral on X, it grew a lot of criticism because it was framed very offensively. Higgs field didn't promote the content, but the episode highlighted the really the ongoing challenge that a lot of these AI media companies face in moderating how their tools are used.
I will say like at the same time, if you go to their website, there's a lot of very normal things that people are using this video generator for not just Epstein Island viral videos, you can see a lot of stuff in fashion, advertising, cinematic storytelling, if you go over to
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