AI Ireland with Mark Kelly
E168 'Redefining Advertising for SMEs' with Buymedia's Fergal O'Connor and Galvin Venugopal
05 Nov 2024
Today's guest is Fergal O'Connor, CEO/founder and Galvin Venugopal, Head of Engineering at Buymedia. The company have been nominated for the 2024 AI Awards in the Best Application of AI in SME for their AI-powered platform, which is designed to transform how SMEs approach advertising. Topics include: 0:00 Building Buymedia's AI platform to solve advertising challenges 2:34 Their AI-driven omnichannel advertising optimization platform 6:40 Using data-driven insights remove biases in audience media consumption 8:17 Testing multiple models for accurate media insights and feedback 10:01 How econometrics model optimises marketing campaigns for SMEs using AI 12:43 How Quality data sharing optimizes advertising and boosts client ROI 16:09 How Data integration takes time and why patience is needed for insights 18:10 Applying AI to enhance customer journeys and improve advertising efficiency 21:12 Integrating creative data can enhance campaign effectiveness analysis.
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