AI Ireland with Mark Kelly
E198 ‘The New AI Era of Freight Management’ with Prodensus’ Frankie Bates
15 May 2025
Today’s guest is Frankie Bates, CEO and Co-Founder at Prodensus. In the podcast, Frankie delves deep into the birth of his groundbreaking company, Prodensus, highlighting the innovative strides and the challenges of operating within the freight industry.Topics include:0:00 How a frustration with data inefficiency led to founding Prodensus2:08 Why data accuracy is critical as freight data errors cost millions3:03 Automating logistics data to reduce cost and gain insights4:15 How their AI pivot was validated by winning at the National Startup Awards5:23 Adapting quickly and empowering a tech-passionate team7:02 Using algorithms to categorise, clean and analyse ambiguous freight data8:32 How the Microsoft's founders program provided unexpected value beyond cloud services9:37 Global supply chain disruptions highlight the need for data-driven optionality
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