Today's guest is Deirdre Lyons, CEO at Examfly. With a staggering 50% failure rate in some professional exams, the need for an effective, enjoyable studying experience is more critical than ever. This is precisely the challenge Deirdre Lyons is tackling with her pioneering startup, Examfly. In this episode, Deirdre explores her journey, the impact of technology and the role of AI in shaping the future of education.Topics include:0:00 Her journey from law and tax professional to entrepreneur inspired by learning3:12 Transforming professional learning and business models with Examfly4:21 How Irish startup support from Enterprise Ireland helped validate and develop the idea5:43 Combining AI with Animation and interactive tools to enhance learning7:06 Enabling scalable, high-quality content and personalized learning journeys with AI9:01 Target customers such as large enterprises, especially Big Four firms, globally11:00 How they raised €2.1M with investor feedback shaping growth strategy13:24 Her advice to move fast, focus on core AI use cases and refine continuously

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