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AI Ireland with Mark Kelly

E218 'AI in Modern Bookkeeping and Business Automation' with Outmin's Ross Hunt

23 Oct 2025

Description

Today's guest is Ross Hunt, Founder and CEO at Outmin. While Artificial Intelligence is often associated with glamorous uses like predictive analytics and automated driving, it's in the realm of the mundane, routine tasks where AI can deliver significant value. This is the philosophy that's core to Outmin, a company dedicated to automating bookkeeping with AI.Topics include:0:00 Automating bookkeeping while building future AI infrastructure4:04 Focus on automating boring bookkeeping to improve data quality8:59 Automated bookkeeping by combining humans, measurement and data14:21 Investing personal funds required transparency and shared risk with partner15:41 Breakthrough came with hospitality focus and accounting partnerships18:31 Why fundraising is seen as means, not a success metric, in business20:16 How Sustained success comes from deep technology application, not hype22:40 Why talented juniors prototype quickly, but experienced engineers ensure scalability24:20 How AI literacy is best learned through daily, hands-on use28:24 Enterprise Ireland providing crucial early funding and strategic support31:31 How success requires indispensable, value-driven products in current market

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