In today’s show, we speak with Ruadhan Barry, Director of Product & Analytics at Sitecore, who acquired Irish data analytics company Boxever in March 2021. Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce and data into one connected platform that delivers millions of digital experiences every day. Leading companies such as American Express, ASOS, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Topics include: The interesting work he does with Boxever, a Sitecore company Problems they are solving within customer behaviours Interesting projects his team are working on within enablement and customer analytics Case studies of the benefits they bring to customers Using AI and automation to scale customer interactions The future of personalisation

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