Send us a textWhy do AI models make things up? In this episode, I explain why Large Language Models “hallucinate” and confidently give wrong answers. Using OpenAI’s latest research, I break down what causes these errors, why rare facts are tricky, and how we can make AI more reliable.If you want to understand AI’s mistakes and how to use it safely, this episode is for you.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com

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