Send a textWhat if your customers are finding answers but never clicking your website? In today's episode, I’m sharing my interview from Dublin FM’s Good Morning Dublin, where I unpack the rise of zero-click search and what it means for your business. With Google AI Overviews and tools like ChatGPT delivering answers instantly, search behaviour is changing fast, and 20% of answers are already coming from AI tools.But here’s my message: this isn’t a crisis, it’s a golden opportunity.If you optimise properly, create content around real customer questions, and position your business to be cited in large language models, you can become a first mover in the AI search era.Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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