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AI Today Podcast

AI Use Case Series: AI in Consumer Packaged Goods

21 May 2025

Description

In this episode of AI Today, hosts Kathleen Walch and Ron Schmelzer explore how artificial intelligence is revolutionizing the Consumer Packaged Goods (CPG) industry. From enhancing product development to optimizing inventory and boosting customer engagement, AI is driving innovation and operational efficiency across the value chain.Learn how AI is used to:Accelerate product innovation through trend and ingredient analysisImprove demand forecasting and inventory management with real-time insightsEnable dynamic pricing strategies responsive to market conditionsOptimize supply chains, reduce waste, and meet sustainability goalsEnhance quality control with computer vision and predictive analyticsDrive hyper-personalized marketing and sentiment analysisPower 24/7 customer service through AI chatbots and virtual assistantsImprove in-store retail strategies using retail analytics and shopper behavior insightsWhether you're in the industry or a consumer of its products, this episode sheds light on the impactful ways AI is shaping the future of CPG. Tune in to discover real-world use cases, emerging trends, and practical lessons that apply well beyond the grocery aisle.

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