**The Campaign Room** is where creative direction happens in real time. This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process. Each episode is a working session. You’ll hear how Ramona: - Spots the leverage others miss - Turns raw ideas into cultural moments - Connects identity, strategy and expression into one coherent direction - Builds campaigns that don’t need convincing - they *command* This is creative direction as it actually looks when it’s done with conviction. If you would like to book a creative direction intensive for your signature offer with Ramona, hit her a DM on Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/) --- **🎙️ This Episode** In this episode of The Campaign Room, Ramona sits down with Krista Weber to unpack one of the most unconventional offers ever brought into the Campaign Room: Continuum. What starts as a conversation about positioning a mastermind quickly evolves into something much bigger—a philosophy, a movement, and an entirely new way of thinking about success. Together, they explore why so many ambitious women spend their lives chasing the next milestone, believing happiness begins somewhere in the future. But what if the destination doesn't actually exist? What if the real transformation isn't reaching "there"—but leaving behind the idea that there ever was a "there" in the first place? Inside the Campaign Room, Ramona develops a completely new campaign direction around the central idea "There Is No There." Instead of selling another mastermind, they explore how Continuum can become an identity people adopt, a culture they belong to, and a world ambitious women choose to step into. Krista Weber is the founder and Managing Director of Femme/Luxe Life Co. After building her company to seven figures in under three years, she now helps ambitious women expand their identity, power, and capacity to create extraordinary wealth by combining business strategy, Human Design, shadow work, and principles inspired by quantum physics. Her philosophy is simple: Good Things Happen When Wise Women Have Money. 📱 Follow Krista on Instagram: [https://www.instagram.com/femmeluxelife.co/](https://www.instagram.com/femmeluxelife.co/) --- 🎬 The Cinematic Launch Playbook Inside the Cinematic Launch Playbook, Ramona walks you through the exact framework she now uses to build launch campaigns that attract new people while converting existing audiences—without separating attraction and conversion content. You'll discover the five cinematic elements behind memorable launches and learn how to create storylines that people want to follow long before you ever open the cart. 👉 Get it here: [https://ramona-oxenbauer.com/cinematic-launch-playbook](https://ramona-oxenbauer.com/cinematic-launch-playbook) --- **Ready to build your next campaign?** Every great campaign starts with a vision. Book your Vision Session: [https://ramona-oxenbauer.com/vision-session](https://ramona-oxenbauer.com/vision-session) ** More from Ramona

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related