In this revisited Think Thursday episode, Molly explains why March may be a better time than January to build lasting habits. If your New Year’s goals have faded, this conversation offers a science-backed reframe: you have not failed. Your brain may simply respond better to change when routines are steadier and the timing supports follow-through.Molly explores the neuroscience of habit formation, the difference between short-term challenges like Dry January and sustainable behavior change, and why the fresh start effect can help you begin again at any time of year. She also shares simple strategies to make new habits easier to repeat and more likely to stick. Source transcript:In this episode:Why most January resolutions lose momentumThe difference between a short-term alcohol break and true habit changeHow the brain responds to the fresh start effectWhy stable routines make behavior change easierHow habit stacking and environmental design support successKey takeawayYou do not need to wait for January 1 to change your drinking habits. Lasting change happens when you work with your brain, not against it. Small, repeatable actions done consistently matter more than ambitious resets.Mentioned in this episodeDry Januaryfresh start effecthabit stackingAtomic Habits ★ Support this podcast ★

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