What if reducing your drinking didn't rely on willpower… but on a proven system? In this episode, James Swanwick breaks down the exact 90-day process that's helping high performers reduce their alcohol consumption by up to 98%—based on real-world results and scientific principles. If you've ever said, "I should cut back"… but didn't, this conversation will challenge the way you think about alcohol—and show you a smarter, more effective path forward. You'll discover: Why willpower alone almost always fails The hidden patterns keeping you stuck in the drinking cycle The 90-day framework designed to reset your habits and identity How to reduce (or eliminate) alcohol without feeling deprived What happens to your focus, energy, and performance when you do This isn't about quitting forever. It's about taking back control. Whether you're a CEO, founder, or simply someone who knows they're capable of more—this episode will give you a practical, proven approach to change your relationship with alcohol. Want to speak to a real human being at AFL? Text Kai on our team at +1 361 321 7764 and he will respond and see how we can help. No AI automations here at AFL. Real humans ready to support you on your alcohol free journey. 📺 Watch & Subscribe on YouTube Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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