Is stress always the enemy? Not according to Coach Matt. Discover the upside of stress by understanding the difference between overwhelming distress and motivating eustress. Learn how eustress stimulates BDNF (Brain-Derived Neurotrophic Factor) to support memory and adaptability while activating your Prefrontal Cortex for better decision-making. This episode reveals five practical ways to harness "good stress", from cold plunges and fitness challenges to public commitments, to sharpen your cognitive function, build resilience, and fuel a high-performance alcohol-free life. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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