Are you tired of "managing" your drinking only to end up right back where you started? James Swanick breaks down why high achievers, executives, entrepreneurs, and doctors in their 40s, 50s, and 60s, often feel neither out of control nor truly in control. Discover why "forever" decisions create paralyzing pressure and why a structured, 90-day neuroscience-based approach is the most palatable path to regaining your edge. James shares a powerful invitation to act before the first quarter of 2026 ends, emphasizing that execution beats intention every single time. It's time to stop thinking and start doing with the 72-Hour Rule. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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