Send us a message!In this episode, Alex & Annie sit down with Frank Bosi, Senior Director of Partnerships at Hostfully, to unpack what it really takes to build a tech company that people trust.Frank’s journey began in luxury hotels long before short-term rentals became a professionalized industry. That hospitality foundation now shapes how he approaches partnerships, leadership, and growth inside one of the most culture-driven PMS brands in the space.This conversation explores why culture scales faster than software, how AI can actually bring hospitality back into operations, and what property managers should be focusing on as expectations rise across the industry.You’ll also hear a behind-the-scenes look at Hostfully’s approach to partnerships, onboarding, and product development, including how real user feedback influences what gets built next.We cover:00:00 – Welcome to Alex & Annie: The Real Women of Vacation Rentals05:00 – Frank Bosi’s role at Hostfully and his focus on partnerships, education, and industry visibility09:40 – Frank reflects on his hotel background and why consistency, care, and service still define great guest experience21:17 – Inside Hostfully’s day-to-day culture, trust, flexibility, and leadership principles15:14 – Why Hostfully feels different to operators and how people shape the product experience10:43 – Using AI intentionally to preserve brand voice, personalization, and hospitality40:28 – The biggest challenges operators are trying to solve right now16:36 – Collaboration, ecosystem thinking, and why relationships still matter in tech36:28 – How Hostfully supports operators at every stage of growth26:00 – Hostfully’s funding story and choosing partners aligned with long-term valuesFrank also shares his perspective on industry consolidation, rising professionalism among operators, and why modern property management systems have become the backbone of scalable operations.This conversation explores what happens when technology is built around people, not the other way around.Connect with Frank:LinkedIn: https://www.linkedin.com/in/frank-bosi-375a5817/ Connect with Hostfully:LinkedIn: https://www.linkedin.com/company/hostfully-inc-/ Website: https://www.hostfully.com/ ✨ Exclusive Offer to Alex & Annie Listeners:Streamline your short-term rental operations with Hostfully.Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value).👉 Click here to get started: https://cal.mixmax.com/frankbosi/demo #vacationrentals #shorttermrentals #PMS

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