Scaling with Soul: How Zzzing Uses AI to Keep Hospitality Human with Sab Mulligan

Send us a message!As hospitality companies race to scale, many face a difficult trade-off: grow fast or stay personal. But Zzzing, a leading hospitality brand based in Malta, is proving you can do both.In this episode, we’re joined by Sab Mulligan, Head of Teams at Zzzing, to explore how they’ve scaled rapidly by using AI not to replace the human touch, but to protect and enhance it.Through a thoughtful blend of technology, team culture, and brand consistency, Zzzing is setting a new benchmark for what modern hospitality can look like.We cover:1️⃣ How Zzzing scaled from 40 to nearly 500 properties without compromising guest experience2️⃣ How Boom allows their team to grow fast without worrying about the tech stack3️⃣ Why they embraced AI as a teammate (not a replacement) for human hospitality4️⃣ How they use AI to automate routine tasks and free up teams for more meaningful guest interactions5️⃣ How they maintain consistency across properties while delivering personalized, local experiences6️⃣ How they balance rapid operational growth with a deep commitment to guest careWhether you manage a small portfolio or lead a growing hospitality brand, this episode offers actionable insights into scaling with intention and staying human in an AI-driven world.Connect with Sab:LinkedIn: https://www.linkedin.com/in/sabrinamulligan/ Website: https://www.zzzing.com/ Get 20% off any yearly or bi-yearly Lodgify plan, plus free personalized onboarding (a $3,000 value).👉 Use code AAA20 at checkout. Offer valid until December 31, 2025.Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.👉 https://hubs.ly/Q03B9lmX0Considering an exit strategy? Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.👉 Contact [email protected] #vacationrentals #shorttermrentals #AIinhospitality

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