The Danger of OTA Dependence: Building a Strong Direct Booking Strategy with Mark Simpson of Boostly

Send us a message!When Airbnb changes its policies, the ripple effect can shake operators everywhere. For many, the problem is deeper than one policy update. Relying too heavily on a single platform leaves businesses vulnerable, and the cracks are starting to show.In this episode, Mark Simpson, CEO and founder of Boostly, shares why now is the time for vacation rental operators to double down on direct bookings. Drawing from more than a decade of helping hosts grow beyond OTAs, Mark brings practical steps that any operator can put into action.We cover:1️⃣ Why overreliance on OTAs creates long-term risk for property managers2️⃣ How to turn guest data into a foundation for repeat bookings3️⃣ Simple strategies that work even without a large marketing budget4️⃣ Ways to use referrals, user-generated content, and email campaigns to build stronger relationships with guests5️⃣ What Boostly is creating to make direct bookings more accessible and effectiveMark also opens up about the importance of creativity in marketing, sharing real stories of campaigns that cut through the noise at conferences and online. His approach proves that building direct channels is not only possible but powerful.Connect with Mark:LinkedIn: https://www.linkedin.com/in/mrmarksimpson/ Website: https://boostly.co.uk/ ✨ Exclusive Offer to Alex & Annie Listeners:Get free onboarding when you partner with Xplorie! Valid through November 30, 2025.👉 https://hubs.ly/Q03B9lmX0  Free Market Assessment from Track (valued at $400)Get 3–5 actionable insights tailored to your business. Meet one-on-one with an expert to evaluate your market, identify opportunities, and build a winning strategy.👉 https://calendly.com/dstephens-tnsinc Considering an exit strategy? Discover how Nocturne Luxury Villas helps vacation rental founders protect their legacy while unlocking new opportunities.👉 Contact [email protected] #vacationrentals #shorttermrentals #directbookings

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