Bloom Festival Health Stories
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What inspired the creation of the first wellness village at Bloom Festival?
Alive
and kicking
with Claire McKenna
on News Talk. Now, I was at Boardbia Bloom in the Phoenix Park in Dublin last weekend. I'm sure many of you were there too. I hadn't been for years, because we're usually away for the bank holiday weekend in June, but Mars Pharmacy hosted the first ever wellness village at the festival, and I was there to give a talk, lead some breath work, and host some panel talks on everything from gut health to men's health, hormonal health, and skin and hair health, and I absolutely loved it. I also got to visit some of the amazing show gardens and here's how I got on.
Robert Moore is my name. I designed the garden for the Marie Keating Foundation called Empowering at Every Step for Bloom twenty six.
Lovely. And did the idea for what you ended up designing come immediately or how did the whole process work?
Um, I guess they would have a brief in what they were trying to deliver. Um they've been they've been in bloom for ten years, so I thought it might be nice to kinda sum up maybe ten years of their time in here and use some of the stuff. I did a a garden for them in twenty three called Catching Cancer Early and they've had subsequent campaigns so we tried to kind of stitch in all of those things within the design but also they had I mean I guess their primary role is in support. So we wanted to do something that was and in within Ireland there's there's five the five dominant cancers account for eighty percent of cancers in Ireland. So that's breast, lung, skin, uh bowel prostate.
Good for you. So we're going to go in and take a look around the garden. So you wanted to bring people on a bit of a a journey?
Yeah, so It's within the landscape, call it l let's call it the l the cancer landscape in Ireland, is that you'll see within the garden you see all these kind of dark moody tones, which are the jar wood, the quartz steel, there's a there's a a dark wooden deck in there. So there's a lot of elements within the garden that are very dark and moody, but the garden is ultimately not meant to be modeling or moody, it's meant to be uplifting and optimistic. That's just meant to represent how far cancer reaches into our society. I mean the the numbers, the statistics were are stark and ca rather frightening in that When I looked into it, we all have a fifty percent chance of catching cancer. I would have thought it was kinda one in five, but it's actually one in two.
So we wanted to kinda narrate that. and show that you know, these five main cancers, what people what support services out there, what they can do to kind of help themselves, even even a kind of a positive living can ha can can create a positive outcome. So we're trying to get people to kind of Change your lifestyles a bit, get out, live healthier lives. Um but also to kind of show that if you look at the start of the garden, there's a footprint, there's a single footprint embedded. And that has to do with that's a diagnosis. So that's even in a even in a a communal space, like if you're with your family or with anyone, one thing from talking to the cancer groups, and that's how we kind of that's how we develop this.
Like the the original design you know, over a course of a week or two we kind of created this the overall look. But it was actually in dealing with focus groups and the pan cancer patients that we developed all the little ideas within the garden. So there's a lot of small things within the garden with really powerful messages. And they're generally they were all they were all born out of this kind of call it a collaboration with the with with cancer survivors.
How did Robert Moore design the Marie Keating cancer garden and what story does it tell?
So the initial the initial diagnosis is a very ultimately a very lonely place because it's all happening in your head. You know, and they're trying to ar they're trying to So trying to rationalise it if you can, like with something as definitive as a cancer diagnosis. So that's why it's just one single footstep. And as you go through the garden, you see the points at which there's there's there's two footsteps, which is kind of someone who's engaged with with support services.
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