Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode!What You'll Learn:0:00 - Intro3:51 - The stress your business may face when using the wrong software6:47 - How to create an effective job description for the software you need12:03 - Which website builders should be avoided for marketing purposes18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact27:38 - Which onboarding platforms will limit you in terms of data access and integrations37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable46:59 - Chris’s personal experience with community software and how it affected his membership retention51:38 - Why it’s crucial to back up your data and document your systems and processes56:39 - Updates Kronda has made to the CRM to Sales service to streamline the processResources:Book a Power Hour with KrondaBad Business Software is Costing Your BusinessSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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