Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you!What You'll Learn:4:46 - The purpose and benefit of having customized preference centers8:54 - How Emailpref seamlessly integrates with ActiveCampaign's lists, tags, and fields16:46 - How Emailpref handles real-time syncing of user preferences19:49 - Powerful use case scenarios Shaun has seen for businesses utilizing Emailpref23:00 - Shaun shares what business size Emailpref is suitable for25:24 - Shaun’s tips for new users to set up clean preference management29:11 - New features and improvements coming soon to EmailprefAbout Our Guest:At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users.Resources:Claim your Emailpref discount with code: automationbridge Subscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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