Today on the podcast we talk with Sandra D’Souza, author of Social Media for Baby Boomers and CEO of social media and marketing agency Curate Bee. What is covered in this episode: Social media tips for the allied health professionals Why it is important to understand how your customers use Facebook The struggles Sandra faced 8 years ago to find information online when researching her daughter's condition Understanding the buyers journey and why you need to identify the pain points of your potential customers when communicating to them The power of online communities for getting customer feedback The importance of having a person-centric focus instead of a system focus practice The big guys vs the little guys approach who have a priority on innovation and flexibility The importance of Facebook marketing as a sharing and community focused ecosystem How parents are using social media to research and gather community feedback How to get started using Facebook and why you need to post valuable information on what you know instead of just sales-based messaging 70% of customers do their research online before purchasing How to manager customers complaints online and create a moment of truth Understanding the more information you have out there, the easier it is for potential customers to find you The importance of good customer service 101 The important features every allied health professional needs to have on their website How to use blogs and simple language on your website to connect with potential new customers visiting it The future of online bookings How newsletters can nurture the customer relationship and how to repurpose the content How Curate Bee helps small business owners with their social media and content marketing Taking your knowledge, overcoming fear and marketing yourself online How practitioners can use their fears to their advantage. Resources: Email [email protected] to get a free copy of Social Media for Baby Boomers Curate Bee Curate bee FREEBeesSee omnystudio.com/listener for privacy information.

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