Today in the podcast we talk with Jo Muirhead, the founding director of the Purple Code. Purple Code is a company that helps people return to work following illness, injury and trauma and works with the tagline “Purpose for People.” What is covered in this episode: The story of how and why Purple Code was born Importance of sense of work and contribution for people People in her business Speed bumps in her business venture The story of how Jo changed her business model and how systems are very important to a business The advantage of using a recruitment company in finding people who were fit for the job Investments made when Jo started the business How a coach has helped her in running her business How the health system is not designed to help with the chronicity of health issues at hand and how chronicity is disabling people How to make a business sustainable instead of wanting overnight success ICF and Coach Training / Certification How Jo uses coaching principles and other skills associated with coaching has helped her business Coaching as a unique skill set Jo as an allied health business coach The benefits and differences coaching has made for Jo What happened to Jo’s business when her clinical load went down The future for Purple Code Jo’s upcoming book “The Entrepreneurial Clinician” Links: Purple Co. Linked In - Jo MuirheadSee omnystudio.com/listener for privacy information.

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